About the Project: Stay True Music & The Reason U Eat
Stay True Music, powered by The Reason U Eat (T.R.U.E.) Entertainment, is more than a music label—it’s a cultural movement rooted in the authentic spirit of hip hop from upstate New York. Founded in Rochester, NY, this independent project is dedicated to preserving the original sound of hip hop while empowering artists who reflect the raw, real, and unfiltered voices of their communities.
This initiative brings together a collective of visionary artists, producers, and creators who are committed to staying true to the essence of hip hop. In a world where mainstream music often dilutes the art form, Stay True Music aims to keep it grounded, lyrical, and impactful. Every beat, verse, and lyric released under T.R.U.E. Entertainment echoes the streets, struggles, and triumphs of urban America.
Our Mission
The mission of Stay True Music is simple: preserve, promote, and protect real hip hop. We focus on giving a platform to artists who prioritize storytelling, lyricism, and authenticity over trends and commercialism. By investing in up-and-coming hip hop artists from Rochester and surrounding areas, we are building a sound that is both timeless and forward-thinking.
The Reason U Eat (T.R.U.E.)
Our name, The Reason U Eat, is symbolic of why we do what we do. Music is not just a product—it’s a lifeline. It’s how our artists express their truth, connect with their roots, and support their families. T.R.U.E. represents our dedication to not just creating music, but building a sustainable platform that feeds the soul and fuels the culture.
T.R.U.E. Entertainment is an independent record label that takes pride in handling everything in-house—from production and mastering to marketing and merchandise. This ensures that each artist retains their creative freedom while benefiting from high-quality distribution and exposure.
What We Offer
Stay True Music offers a variety of products and services tailored to fans of underground and authentic hip hop:
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Exclusive Pre-Orders: Get early access to upcoming albums like The Don Father, Hovito, and more.
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Best-Selling Hip Hop Albums: Shop digital downloads, physical CDs, and vinyls from artists like Jehovah Nissi and Black Cease.
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Official Merchandise: Represent the culture with custom Stay True hoodies, T-shirts, sweatshirts, Bluetooth speakers, and more.
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Original Soundtrack: Our catalog includes powerful tracks that deliver a mix of gritty street anthems, conscious lyrics, and classic hip hop production.
Each product is more than a transaction—it’s an investment in the future of true hip hop.
Why Upstate New York?
While New York City has long been the heartbeat of hip hop, upstate New York holds its own legacy. Cities like Rochester have birthed unique sounds and stories that are just now beginning to receive the recognition they deserve. Our project shines a light on this hidden gem of hip hop talent, bridging the gap between local authenticity and global recognition.
Join the Movement
If you sing, rap, or play an instrument—and you believe in the power of authentic music—we invite you to be a part of our growing movement. Whether you’re a fan or an artist, there’s a place for you in the Stay True Music family.
Stay True. Stay Real. Stay T.R.U.E.
Your support fuels the next generation of independent hip hop artists. Discover the music. Wear the culture. Live the message.
Here the link of Project: ReasonToEat website
